Authentic Email Marketing for Your Value-Driven Brand
Get automated email sequences that speak to your customers in a human-to-human way AND make the sale.
⇝ Because you can have both. ⇜
You’re out there changing the way the world does business.
Sustainable practices, fair wages, inclusivity — you’re leading the way to a better future.
But between finding responsible sourcing, coordinating diverse marketing campaigns, and leading your team of beautiful individuals…
“Revamp email strategy” has been pushed to the bottom of your to-do list for 6 months straight. You know, right next to “Achieve Inbox Zero.”
But then you see another Klaviyo blog announcing how Xbrand tripled their revenue with targeted email automations and you find yourself in a YouTube rabbit hole trying to figure out how to do this with your brand.
Next thing you know it’s 11pm, you still haven’t sorted that inventory issue, and you’re staring at three missed calls from your partner.
Here’s the thing: you do need to get your email automations on point. But you don't need to do it on your own.
You can hire someone who:
Specializes in high-converting email copy
Will customize segmentation strategies for your particular brand
Knows how to set this all up in Klaviyo
Truly cares about your business and your customers (You know, someone else who gives a shit. 🙏🏼)
Hi I’m Adri,
The expert copywriter ready to make your life easier.
(Okay, yes, I’m an English nerd with too many books, not enough shelves, and three cups full of pens. Don’t judge. Are you sure you have enough pens?)
It may be weird, but I love learning all things email: segmentation, automation triggers, and persuasive psychology. And I’m all about using that knowledge to power your business.
Some Brands I’ve Worked With
"Adri is such a joy to work with - she nailed our company’s tone and message on the first attempt and before the deadline. It’s been so much fun to create powerful and eloquent content with her."
— Christina Zipperlen
Designer and Founder of Ananda Soul
Let’s be honest — there’s a lot of bad marketing out there.
➺ You don’t want to blast your list with dull, impersonal messaging, or turn your email marketing into a coupon vending machine.
➺ You respect your customers, and you don’t want to barrage them with boring emails.
➺ You want authentic copy that your customers enjoy reading.
You know you don’t have time to write these yourself, but you’ve spent years cultivating a particular brand voice. Delegating this task can feel like handing over your first born child. But just like your child needs to learn from other teachers, your email could be in need of some outside perspective.
I write copy that feels like you.
Copy that converts, but also engages your customers on a deeper level so all they want to talk about is this great new brand they found.
“It always amazes me how she’s able to change the tone of her writing based on her client’s specific voice.”
“I’ve been working with Adri for several months and it always amazes me how she’s able to change the tone of her writing based on her client’s specific voice. She’s turned in pieces ranging from Bill Nye-friendly to caring and compassionate to super sassy. Being able to match her client’s voice so well is just one of the things that makes her a great copywriter.”
— Kelly Helmick
Head Copyeditor and Founder of Dog Star Creative Co.
You can have email copy that is:
Well-researched.
The pillar of good copy is knowing your market. I’ll take your ideal customer profile and combine your data with independent research to be sure we are hitting the bullseye.
Personality-driven.
In a world where the average person receives over 50 emails/day, you need copy that speaks to your customer directly. These days we all have a built-in “ad filter” where our eyes gloss over the moment something seems “salesy.” Customers connect better when they feel like there’s a real person on the other end of the email, which is why quality, personality-driven copy is a must.
Creative and Professional.
It’s a tricky balance, which is why it’s best left to the experts. I use artistic storytelling, Voice-of-Customer lingo, and diverse formatting to keep your readers engaged. I also work with professional editors and proofreaders to ensure your copy is top-notch and error-free.
“Wow, just wow. Working with Adri has been beyond fantastic. It feels like I’m reading my own writing! Only, even better.”
– Kate O’B., Neatline Designs
“Adri hits the nail on the head! Her writing is witty, thoughtful, and professional. If you’re looking for someone to take your company to the next level, Adri is it!”
– Julia M., Julia Michelle Agency
“Adri has a brilliant writing style! I am blown away by her turnaround time and the quality of writing that she produces. I look forward to working with Adri again!”
– Sara G., Ghost Gals Agency
I love what I do, but I’m not the right writer for everyone.
We might work well together if you:
Strive to bring value to the world.
I have to believe in the products I’m helping you sell. I love to work with companies that strive for sustainability, promote inclusivity, and push for positive change.
Are open to taking chances.
No one wants to throw down their whole paycheck on 29 Black, but good copy works best when it stands out — and that sometimes means taking risks. I’m a big fan of split testing, so if we do try something different, we’ll know for sure if it’s working.
Enjoy a good laugh.
Why do some people think business has to be all work and no play? Let’s not make Jack a dull boy. I enjoy my work and like to have fun doing it. If we can joke together, we can work together.
Let’s bring your business to the next level.
If you have any questions please don’t hesitate to reach out. There’s no magic pill that works for all brands — but there is a hassle-free way to boost your marketing. Let’s collaborate!
Let me know where your business is struggling and we will customize a solution for you. Schedule a call today!
Adri [at] KoppCopy.com
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