What if your emails felt less like marketing…
And more like a real conversation your reader is glad they opened?
Get story-driven, done-for-you emails that build genuine relationships AND make the sale.
⇝ Because you can have both. ⇜
You're good at what you do. Really good, actually.
But here's what your week probably looks like:
You open your laptop Monday morning with every intention of finally sending that newsletter. You think of a topic. You maybe even write a rough draft.
And then a client needs something. A payment doesn't go through. Someone in your DMs has a question that turns into a 20-minute conversation. And then you go for a quick walk, your dog eats something that looks suspiciously like a chicken wing, and you start frantically Googling whether you should take her to the vet, make her vomit, or force feed her gobs of charcoal.
Next thing you know it's dark outside and you still haven't started dinner.
By Friday, the draft is still sitting there — cursor blinking, subject line blank — and with a pang of guilt you’ve moved "send newsletter" to next week's list for the fourth time in a row.
It's not that you don't want to show up for your audience. It's that by the time you've done everything else, the creative energy just... isn't there anymore.
Meanwhile, your list is getting a little colder every week. (No judgment. That's exactly why I'm here.)
Here's what I know to be true after years of writing emails for all kinds of businesses:
The emails that get opened, replied to, and bought from aren't the ones with the cleverest subject lines or the most aggressive CTAs.
They're the ones that feel like a real person wrote them.
And the ones that sound like you — not a watered-down, professional, playing-it-safe version of you. The real you. The one with the good stories and the strong opinions and the way of saying things that makes your readers feel like you're talking directly to them.
That's the goal. Not emails that sound like a copywriter wrote them. Emails that sound like you on your best, most energized, actually-have-time-to-write day.
(Except you didn't have to write them. I did.)
Hi I’m Adri.
Email strategist, copywriter, co-founder of Inbox Academy, and the very real human behind some of your favorite emails.
Six years, 80+ clients, and over $3M in tracked sales later — I still believe the same thing I did when I started: the emails that work best are the ones that feel human.
I handle everything from start to finish — strategy, copy, design, and all the backend setup — so you can hand me the keys and actually forget about it.
Trusted By:
"Adri is such a joy to work with - she nailed our company’s tone and message on the first attempt and before the deadline. It’s been so much fun to create powerful and eloquent content with her."
— Christina Zipperlen
Designer and Founder of Ananda Soul
Let’s be honest — there’s a lot of bad marketing out there.
➺ You don’t want to blast your list with dull, impersonal messaging, or turn your email marketing into a coupon vending machine.
➺ You respect your customers, and you don’t want to barrage them with boring emails.
➺ You want authentic copy that your customers enjoy reading.
You know you don’t have time to write these yourself, but you’ve spent years cultivating a particular brand voice. Delegating this task can feel like handing over your first born child. But just like your child needs to learn from other teachers, your email could be in need of some outside perspective.
I write copy that feels like you.
Copy that converts, but also engages your customers on a deeper level so all they want to talk about is this great new brand they found.
“It always amazes me how she’s able to change the tone of her writing based on her client’s specific voice.”
“I’ve been working with Adri for several months and it always amazes me how she’s able to change the tone of her writing based on her client’s specific voice. She’s turned in pieces ranging from Bill Nye-friendly to caring and compassionate to super sassy. Being able to match her client’s voice so well is just one of the things that makes her a great copywriter.”
— Kelly Helmick
Head Copyeditor and Founder of Dog Star Creative Co.
You can have email copy that is:
Well-researched.
The pillar of good copy is knowing your market. I’ll take your ideal customer profile and combine your data with independent research to be sure we are hitting the bullseye.
Personality-driven.
In a world where the average person receives over 50 emails/day, you need copy that speaks to your customer directly. These days we all have a built-in “ad filter” where our eyes gloss over the moment something seems “salesy.” Customers connect better when they feel like there’s a real person on the other end of the email, which is why quality, personality-driven copy is a must.
Creative and Professional.
It’s a tricky balance, which is why it’s best left to the experts. I use artistic storytelling, Voice-of-Customer lingo, and diverse formatting to keep your readers engaged. I also work with professional editors and proofreaders to ensure your copy is top-notch and error-free.
“Wow, just wow. Working with Adri has been beyond fantastic. It feels like I’m reading my own writing! Only, even better.”
– Kate O’B., Neatline Designs
“Adri hits the nail on the head! Her writing is witty, thoughtful, and professional. If you’re looking for someone to take your company to the next level, Adri is it!”
– Julia M., Julia Michelle Agency
“Adri has a brilliant writing style! I am blown away by her turnaround time and the quality of writing that she produces. I look forward to working with Adri again!”
– Sara G., Ghost Gals Agency
I love what I do, but I’m not the right writer for everyone.
We might work well together if you:
Strive to bring value to the world.
I have to believe in the products I’m helping you sell. I love to work with companies that strive for sustainability, promote inclusivity, and push for positive change.
Are open to taking chances.
No one wants to throw down their whole paycheck on 29 Black, but good copy works best when it stands out — and that sometimes means taking risks. I’m a big fan of split testing, so if we do try something different, we’ll know for sure if it’s working.
Enjoy a good laugh.
Why do some people think business has to be all work and no play? Let’s not make Jack a dull boy. I enjoy my work and like to have fun doing it. If we can joke together, we can work together.
Let’s bring your business to the next level.
If you have any questions please don’t hesitate to reach out. There’s no magic pill that works for all brands — but there is a hassle-free way to boost your marketing. Let’s collaborate!
Let me know where your business is struggling and we will customize a solution for you. Schedule a call today!
Adri [at] KoppCopy.com
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