A woman with long brown hair and light skin, wearing a sleeveless reddish-brown top, blue jeans, and a delicate gold necklace, smiling while holding a wooden notebook or journal with an engraved floral design and a pen in front of a white textured wall.

Stop migrating "send newsletter" to next week’s to-do list

I'm Adri—an email strategist and copywriter for course creators and heart-led brands. If you have a list you care about and no bandwidth to manage it, let’s chat!

6 years · 80+ clients · $3M+ in tracked sales

Let's Chat

Most email specialists are either storytellers or tech people.
Your inbox needs BOTH.

A woman with long brown hair smiling while sitting outdoors near yellow flowers and green foliage.

If you've hired an email person before, you've probably noticed the split.

There are copywriters who can spin a beautiful subject line but have no idea how to build the flow behind it. And there are email marketers who can segment a list six ways to Sunday but write every email like it's screaming "LAST CHANCE." 

Your list needs both—good copy and the tech running behind it. That's where I come in.

I came up as a copywriter first, so I write emails that sound like you and tell real stories. 

I also love the backend tech stuff—segmentation, deliverability, automation, the analytics that tell us what's working and what to try next. 

Trusted By:

Logo with the words "Ananda Soul" in a decorative font.
The text 'cloud paper' in a stylized, lowercase font with a light green outline and a white fill, on a black background.
Yellow circular background with bold black text that reads "EMAN" and a layered white and yellow outline word "COPY" with a small black circle containing a white number 8.
Logo for neatline designs with the text 'neatline designs' in stylized letters.
Circular logo with a mint green and white watercolor illustration of leaves and stems. Text around the circle reads 'Sarah Turner,' 'Write Your Way to Freedom'.

Two halves of the same machine.

What every profitable email list needs

Copy & Strategy

to connect with your readers

Hi!
I’m your person!

Backend &
Tech Support

to keep your list running

A woman with long brown hair smiling at her laptop on a wooden table, with a potted plant and a white coffee mug nearby.

What you hand off

When you hand me the keys to your email marketing

Every moving part of your list is taken care of, so nothing falls through the cracks:

  • Strategy and content calendar

  • Email copy (newsletters, launches, nurture sequences, welcome flows)

  • Email design and layout

  • Automation build and maintenance

  • Segmentation and list tagging

  • Deliverability and list health

  • Reporting and optimization

Yep. I tackle all this for you so you can move these bits off your to-do list for good.

Tell me more

Get your Sunday nights back

Here’s what teaming up means for you

Monday morning, coffee in hand, and the newsletter is already on its way.

Thursday's launch email goes out while you're in the school drop-off line.

On Friday, you close the laptop, and it stays closed all weekend.

I’m in it for the long haul

Why my clients tend to stick around for years

(Seriously! Multiple clients have been with me for 5+ years and counting.)

  • 01 | EMAILS THAT SOUND LIKE YOU

    My clients regularly forget which emails they wrote and which ones I did

    I'm endlessly curious about how people communicate, so I listen to how you sound on a podcast, what phrases you lean on when you're excited, how you teach versus how you sell, the joke you always circle back to on a sales call. All of that becomes the voice in your subscribers' inboxes.

    "It feels like I'm reading my own writing! Only, even better." — Kate O'B., Neatline Designs

    A person is wearing a pink blazer and a gold watch, the other has colorful nails and a gold ring typing on a MacBook laptop computer at a wooden table. There is a small potted plant and a cup of coffee or tea on the table.

  • 02 | CUSTOM STRATEGY

    A strategy built around your offers, your subscribers, and your business.

    A coach selling a $2,000 course needs a different email rhythm than a jewelry brand running seasonal drops. So I build every strategy from scratch, and I pay attention to your subscriber behavior to make tweaks and changes as we go. When your email marketing strategy is custom, it keeps evolving with your business and your buyers.

    “From initial platform setup to building and refining the full ecosystem, she holds both the big picture and the details with ease." — Robyn Hasson-Kirchner

    A flat lay of two cups of coffee, a person's hand writing in a graph paper notebook, three sheets of graph paper, four gold binder clips, and two gold clips on a peach-colored background.

  • 03 | INCREASED PROFITS

    Your email gets more profitable every year

    Most marketing channels plateau over time. Email does the opposite. It compounds. A welcome sequence we publish in month one is still converting in year three — often at a higher rate. My longest retainer clients earn more from email now than when we started.

    “Adri’s been a big part of helping our brand grow, increasing both email conversion and customer loyalty in a way that feels aligned and sustainable.” — Christina Zipperlen, founder of Ananda Soul

    A glass jar tipped over with coins spilling onto a beige surface.

6 YEARS

·

80+ CLIENTS

·

$3M+ IN TRACKED SALES

·

6 YEARS · 80+ CLIENTS · $3M+ IN TRACKED SALES ·

Whoops. I got carried away and haven't introduced myself yet.

Hi! I’m Adri.

Email strategist, copywriter, co-founder of Inbox Academy, and the very real human behind some of your favorite emails.

Six years, 80+ clients, and over $3M in tracked sales later — I still believe the same thing I did when I started: the emails that work best are the ones that feel human.

I handle everything from start to finish — strategy, copy, design, and all the backend setup — so you can hand me the keys and actually forget about it.

Ready to work together?

A woman with long red hair, wearing a green jacket over a black shirt, smiling and standing against a beige wall, partially leaning on a black vertical surface.

P.S. Before I fell in love with email, I was a zookeeper. (Yes, really.) Turns out most of what I learned studying cheetah behavior applies shockingly well to writing emails for humans

How we can team Up
Screenshot of an email from Sarah Turner Agency to Adri, complimenting on something they received.
Screenshot of a social media comment praising a story project.
Screenshot of a text message or email expressing gratitude and complimenting the recipient's work, signed by Devon.
Screenshot of an email from Haley Barr, sent on October 13, 2025, at 12:58 PM, addressed to Adri, expressing excitement about reviewing new copy, especially fall and Christmas-themed ones.
Text message reading: 'These are gold. Thank you. I love them.'
A screenshot of a social media message from Eman Ismail, dated April 1, 2025, at 2:27 pm. The message addresses Adri Kopp and expresses excitement about the work.
Screenshot of an email from Sarah Turner expressing love for the email content.
Screenshot of a Facebook post by Denise Reddy expressing love and gratitude.

I’ll treat your list like it’s my own

Three promises from me to you

Meet the Team

  • A glass of iced coffee on a round wooden coaster on a white table, with glasses and a phone in the background, and a workspace with a computer monitor, keyboard, and glasses.

    Every subscriber is treated like they matter. Because they do.

    Somewhere on a Tuesday evening, a woman on her couch, laptop on the coffee table, typed her email address into a box on your website and hit subscribe. She did that on purpose. 

    Every email I write on your behalf treats that one small, intentional decision like it matters, because it does.

  • Multiple people raising glasses filled with orange juice outdoors with trees and blue sky in the background.

    Your emails sell through stories, not sales tactics.

    Templates read like templates. A good email reads like a letter from a person. In the end, the subscribers who feel like they know you are the ones who eventually buy from you.

  • Your brand stays personal as your list grows

    Even as your list grows, your brand can stay personal. With the right email setup, every email feels like it came from a real person—even the automated ones.

A woman with long brown hair, smiling, wearing an orange sleeveless top and blue jeans, standing outdoors in a green, leafy environment.

Let’s team up

Your inquiry comes straight to me.
I'll follow up personally with a link to my calendar.

Submit a Project Inquiry
Two cheetahs in a grassy field, one with its head close to the other's face, appearing to nuzzle or interact affectionately.

Emails you’ll love opening

Most email strategists write newsletters about subject-line hacks. Mine is closer to what I'd want to read myself—candid stories about business, game nights, and yes, occasional stories about bottle feeding cheetah cubs and training grizzly bears.